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2018 Judges

GUBA Awards > 2018 Judges

Samuel Boateng

Samuel Boateng is an award-winning sales expert, recently responsible for managing and generating new business for over 700 companies across London. Having risen to prominence in business, Samuel was chosen to be a candidate on BBC One's ‘The Apprentice’ in 2016.

Samuel is also the co-founder of ‘Build and Master’, a learning platform for entrepreneurs and professionals, which supports and aids entrepreneurs in growing their businesses and enhancing their careers. This is achieved through seminars, courses, consultations and online resources, constructed and delivered by some of the UK's leading entrepreneurs and industry experts.


Sonia Maggie

Sonia Meggie is an award winner and founder of Inspirational YOU; a London based social enterprise launched in March 2010. Their mission is to connect, inspire and empower young people, women and ethnic minorities who want to make professional changes to their lives.

Prior to founding Inspirational YOU, Sonia worked for a leading management consultancy in city of London. She was head hunted to become the Director of a well-known promotions company who worked alongside UK and international artists. After five years of organising large scale live shows she felt compelled to do more to bring together inspirational personalities and influencers to empower others and make a difference. With Inspirational YOU, she has been networking and connecting with senior leaders who all participate in their programs and events, debates, conferences, shows and training. They are focused on enterprise, self-development and well-being workshops.
Sonia is also a mentor and football coach who is driven by making a difference and seeing those around her reaching their full potential. Her objective is to leave a legacy that will see the progression of women, ethnic minorities and young people. Her mantra is “Be the change that you wish to see in the world”.
Sonia was selected from over 21,000 nominees to win the Positive Role Model Award at the National Diversity Awards in September 2014 and also an Inspirational award at BAFTA’s Back to Black Awards in October 2014. She was featured in the Powerlist 2013, which profiles the most influential people of African and African Caribbean heritage in the United Kingdom and is listed on Blackenterprise.com as one of London’s most powerful black women, Sonia has a BA in Business Studies and Social Policy, and an MSc in E Commerce. She has recently completed an MA in Digital Media and has been selected as an RSA Diaspora Changemaker as a leader who wants to see change in Africa.
Inspirational YOU has partnered and been supported by global corporations such as Google, Deloitte, Heidi Alexander MP, Garden Court Chambers, You Tube, PwC, Pearsons, ITV, Sky, London Youth, Daily Mail, BBC, Channel 4, GoThinkBig, Metropolitan Housing, Lewisham Homes, University of London and the UK Supreme Court.


Kofi Addo

Kofi Addo has had a considerable experience in public sector policy, procurement and management for a period of over fifteen years. His core expertise includes Trade Analysis, Business Development, Policy Analysis and Planning, Project and Investment Appraisal and Investment Promotion.

He began his duty tour of the United Kingdom as a Minister Counsellor for Trade and Investment in October, 2013. His primary responsibility is to advise the High Commissioner on matters relating to Trade and Investment Promotion and to aggressively promote and protect Ghana’s commercial interest in United Kingdom and the Ireland, and where possible, the world at large.
Prior to this assignment, he had been a Deputy Director at the Ministry of Trade and Industry, Ghana, serving in various capacities. These included counter-part Coordinator for Government of Ghana and the International Development Association of the World Bank Group’s Micro Small Medium Enterprise Project, the Ministry’s Coordinator in charge of the Programmme for Sustainable Energy Development (PSED), a programme in collaboration with GIZ to enhance the Productive Use of Energy in Light Industrial Zones in Ghana.

Musah Idriss

Musah Idriss

Musah Idriss is a young creative digital entrepreneur and the CEO of Next Innovation Africa, a full service IT firm that delivers Strategic and Creative direction for leading and emerging brands in Africa. He is passionate about Africa and her success hence his desire to change the negative narratives about Africa in the media space. He founded Rising Africa (www.RisingAfrica.org) to tell the African success stories.

Africa’s image in the media is often distorted, one-dimensional view - that sees the continent only through a prism of war, disease, poverty, starvation and corruption. This ‘single story’ (The failure to represent Africa fairly) has had massive effect on many African youth. Nobody is pretending that Africa's many serious problems should be played down or ignored, but the rest of the world, and Africans themselves, need to hear the good news stories as well.